Great comment! Thanks for sharing your perspective about Keap and ActiveCampaign.

That is why I love Keap and consistently prefer it to ActiveCampaign. I think Keap gets a bad wrap when businesses try and use Keap exclusively to perform all aspects of their business.

Where Keap Max Classic really excels is marketing automation, database management, and reporting – particularly when leveraged through custom integrations and their API.

Paired with Memberium (Membership Builder) and WooCommerce Subscriptions, Keap Max Classic is much more “fun” in its efficiency to work and be creatively built around compared to ActiveCampaign.

While I agree that ActiveCampaign is easier to initially pickup from a “general user” perspective; from a development perspective, it is much more limiting and roadblock-prone when it comes time to really integrate it into a greater digital offering.

If the digital offering you’re envisioning is being described as “advanced” or “complex” you’d likely be much better off starting immediately with Keap Max Classic and a good digital strategy/implementation partner.