Keap Max Classic Pricing: Everything You Need To Know

Note: The Keap Max Classic pricing updated on May 9th, 2018. Below you'll find all the information about what it really costs to get started.

Some of the information found here can be found on the Keap Max Classic Pricing Page but you'll also find a lot of other things to keep in mind like add-ons, consultants and how you can save some money when buying Keap Max Classic. 

What is Keap Max Classic?

Keap Max Classic is a CRM and marketing automation tool built specifically for small businesses who utilize life-cycle marketing: attract, sell and wow.

Below you’ll find Keap Max Classic’s framework for how they recommend small businesses market themselves using their software.

Just about every business can benefit by applying this framework, but using Keap Max Classic’s specific features for CRM (Contact Relationship Management), marketing automation and e-commerce make it easy to manage the whole process with less software.

If you’re looking for an in-depth review of Keap Max Classic to find out whether it’s the right tool for your business, check out our Ultimate Keap Max Classic Review, which goes into all the features and use cases of the software.

Keap Max Classic is the marketing automation tool of choice for over 30,000 small businesses. Here's why:

  1. It’s a market leader in providing big business features at a price small business can afford.
  2. It's extremely comprehensive (includes CRM, automation, e-commerce, sales pipelines, email, landing pages, and bunch of other great features).
  3. Keap Max Classic has an active and helpful community of plugins, certified partners and customers.

At Blick Digital, we make no secret about it — we're big fans of Keap Max Classic. We’ve used it to help our business grow and we’ve helped dozens of others implement it too.

Keap Max Classic Pricing: How much does Keap Max Classic cost?

Ok, so you get the idea, Keap Max Classic is pretty great. But, no matter how wonderful a tool is, pricing is always a factor. For that reason, we're breaking down the different plans, so you understand what the Keap Max Classic pricing will be for your business.

Keap Max Classic’s core software includes 1 user, CRM (Contact Relationship Management) and marketing automation on a sliding price scale based on the number of contacts. The more contacts you have in your database, the more money you’ll pay. This is helpful because Keap Max Classic is invested in you growing your business. You only pay more when your business grows.

I’ve included all the Keap Max Classic pricing details in the following 3 sections and have numbered them as such. First you’ll choose how many contacts you need form the Keap Max Classic pricing table (not optional), then you’ll choose your add-ons (optional) and then you’ll choose to add more users (optional).

The following table breaks down exactly what you’ll pay for the core software.

Step 1: The Base Price of Keap Max Classic

Keap Max Classic has simplified their pricing recently. Now you can get started for $199/month, which gives you 1 user login and 2,500 contacts. 

Step 2: Additional Contacts (if you need more than 2,500)

Number of contacts added

Price

+1K Contacts

$30/month

+5K Contacts

$130/month

+10K Contacts

$200/month

+25K Contacts

$300/month

+50K Contacts

$350/month

+100K Contacts

$500/month

+150K Contacts

$650/month

+200K Contacts

$800/month


Step 3: Additional Users (if you need more than 1 user)

The base price listed in the table above includes your first user. That means you only get one login for your Keap Max Classic account. Additional user licenses can be purchased for $30/month per user.

I know what you’re thinking; My team can just share a single login.

The answer here is while you technically could share a single login, you’d be missing out on some features of Keap Max Classic that can be really helpful.

For example:

  • Keap Max Classic has a permissions section, which means you can lock down certain features for your users. For example, some users (like your marketing manager) might only need access to the marketing side, while others (your sales reps) would only have access to the sales part of the software.
  • Users can be ‘owners’ of individual contacts within the system. This can be helpful if you have a sales team and you want to track and/or restrict access for users to view only the contacts that they own. This feature also allows automated emails and other communications to be dynamic, or to look like they come from the sales person individually rather than a generic or automated message from the company.

Keap Max Classic Pricing for Onboarding and Getting Started

Keap Max Classic also requires an up-front kickstart. This means they’ll partner you with an Keap Max Classic expert to analyze your business needs and discuss how you’ll want to use Keap Max Classic for your business. These generally include 3-4 calls with their team or an Keap Max Classic Certified Partner.

Currently the cost for this required kickstart is $999.

It’s worth noting that just a few years ago, Keap Max Classic required a $5,000 up-front fee for this kickstart and on-boarding process. And as little as a year ago, it was $2,000. Keap Max Classic is working hard to make their software available to smaller businesses who couldn’t afford the heavy upfront costs that used to be in place.

Note: If you sign up with a partner, they can likely get you a better deal and one that is specific to your industry. If you do sign up with Keap Max Classic directly, they’ll pair you with a consultant (either in-house or outsourced) to go through their onboarding kickstart process.

The Keap Max Classic onboarding and kickstart process is centered around a methodology Keap calls the Small Business Success Method (SBSM). The goal of the kickstart process is to help you get up and running with Keap Max Classic in as little time possible so your consultant will likely assess your needs, assign action items and then get to work building a few campaigns.


The Question That Matters: Will I See A Positive ROI?

This is the ultimate question I recommend asking yourself. If Keap Max Classic can save you 3 hours of time a month (at $100/hour), it's already paid for itself. But let's also factor in that you can now follow up with more prospects and will likely close more sales, therefore Keap Max Classic actually pays for itself over and over.

Keap Max Classic Pricing for Additional Services

Keap Max Classic Plugins

It’s worth noting that sometimes Keap Max Classic by itself won’t give you the exact features or results you’re looking for without some additional 3rd party plugins. The beauty of Keap Max Classic is that it has an open API, which simply means 3rd parties can build plugins and integrations to extend its functionality for your specific needs.

For example, you may want to add some of the following features to Keap Max Classic that it doesn’t include natively:

  • Deep membership site integration
  • Full SMS and voice
  • Auto-dialers
  • Deep visual analytics and reporting
  • Video tracking
  • Event management
  • Webinar integrations

Keap Max Classic has one of the largest 3rd party integration communities I’ve seen for small business software. This alone can make it worth investing in Keap Max Classic over some of its competitors.

Add-ons for Keap Max Classic will vary in pricing, but the ones I consistently recommend to my clients cost between $20 and $70 per month.

For a full list of Integration partners and tools, check out the Keap Max Classic marketplace.

Keap Max Classic Consultants and Additional Training

You should also consider that your Keap Max Classic pricing budget will increase if you want to enlist the help of an Keap Max Classic consultant. If you’re new to automation and/or CRM, a consultant can help you map out the process of attracting new leads, selling to prospects and wowing customers (see the diagram at the top of this page). They can also help you execute on your plan.

Many consultants in the Keap Max Classic space have specific offerings that might help your type of business get faster results. Usually this means additional sales through improved marketing, saved time through automation or simply better organization for your team by using a centralized system.

If you like the idea of learning and doing it all yourself or keeping it in-house, you can also check out some online courses. My favorite comes from Monkeypod Marketing, who specialize in Keap Max Classic training.

How to Pay Less for Keap Max Classic (shhh, don’t share these hacks!)

1. Purge Your Contact Lists

As previously mentioned, Keap Max Classic’s pricing is designed to scale with the size of your business. Before you begin with Keap Max Classic, simply purge your lists of inactive and duplicate contacts. This might help get you below the next pricing threshold.

2. Sign an annual contract

Keap Max Classic has recently introduced an annual contract. You pay monthly, but agree to pay and use the software for at least 12 full months. This can usually get  you a better deal, but not always. I’ve found some instances where this saves money in the short term, but ends up costing money in the long-run. Make sure to do the math on this one.

3. Buy Keap Max Classic at the end of the month or quarter

This isn’t a guarantee, but sometimes Keap Max Classic offers discounts at the end of the month or quarter. Salespeople looking to fill their quota will often work with you to give you a better deal when you’re ready to pull the trigger at the end of their quota period.

4. Work With an Keap Max Classic Certified Partner

This is a little secret most businesses don't know about. If you choose to sign up for Keap Max Classic through an Keap Max Classic Certified Partner, you can likely get a better deal and work with someone specific to your industry. Click the button below to get in touch with Blick Digital to see if you can save money on Keap Max Classic.

Next Steps and Recommendations

If you’ve made this far and you’re thinking Keap Max Classic is a tool that can help your business grow, you’ll want to speak with someone who can analyze your unique business case.

Click the button below to get in touch with someone from the Blick Digital team and we’d be happy to make sure it’s the right fit for your business and that you’re getting the best price.

Interested in speaking with someone about Keap Max Classic? Get in touch with our team.

Be sure to check out our Ultimate Keap Max Classic Review to see the types of businesses we recommend that use Keap Max Classic and those that should avoid it.

Conclusion

Once you’ve analyzed your long-term goals and determined which package you need, get in touch with our team to make sure you’re getting the best offer.

Every businesses needs to make their own decision about investing in Keap Max Classic. Remember you’re not just investing in a software, but in a new way of doing business (automation can forever change the way you do things).

Keap’s stated mission is to help small businesses succeed. At the end of the day, this is what drew me to Keap; their intense focus on helping entrepreneurs and businesses thrive.

Did I miss something? Leave a comment below if you have any questions I didn’t address in this article.

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