Category Archives for "Marketing Strategy"

1 3 Secrets to Sales Funnel Success

Intro to Adam Bensman: The following article is written by a contributor, Adam Bensman from Brain Hickey. Adam is a master copywriter, who knows how to grab an audience’s attention by creating fun-to-read, conversion-focused copy. He and I have worked together on several projects and he’s one smart guy worth listening to. You’re about to learn the […]

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How to Build Expiring Links in Infusionsoft to Create Urgency

Expiring links are an amazing way to create a sense of urgency in your prospects. If you’ve read Robert Cialdini’s book about Influence, you’ll see how this fits perfectly into his ‘scarcity’ principle. Marketers have used this tactic for decades and now you can automate the process in Infusionsoft. In the video below, I give an example […]

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