Category Archives for "Marketing Strategy"

3 Secrets to Sales Funnel Success

Intro to Adam Bensman: The following article is written by a contributor, Adam Bensman from Brain Hickey. Adam is a master copywriter, who knows how to grab an audience’s attention by creating fun-to-read, conversion-focused copy. He and I have worked together on several projects and he’s one smart guy worth listening to. You’re about to learn the […]

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How to Build Expiring Links in Infusionsoft to Create Urgency

Expiring links are an amazing way to create a sense of urgency in your prospects. If you’ve read Robert Cialdini’s book about Influence, you’ll see how this fits perfectly into his ‘scarcity’ principle. Marketers have used this tactic for decades and now you can automate the process in Infusionsoft. In the video below, I give an example […]

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3 5 Building Blocks for Succeeding with Marketing Automation

Have you ever skipped what you thought were a few ‘minor’ steps in the Ikea instruction manual, just to realize an hour later that you missed one of the most critical pieces? (and now you have to disassemble the whole thing!) I have little patience for these instruction manuals and I do this almost every time […]

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3 Track Which Emails Produce Results in Your Infusionsoft Campaigns

If you’ve read some of my other blog posts (Leadsource ROI Reporting, Trending open rates in Infusionsoft), then you’ll know I’m a big fan of reporting and getting accurate information from Infusionsoft. This article will show you how to get more information from your campaigns to make informed decisions about your email content and calls […]

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2 The Ultimate Marketing Campaign Checklist

Before takeoff, pilots are required to go through a rigorous checklist to make sure everything is set before the upcoming flight. In other words, their checklists help determine the success of the flight and the safety of everyone on board. Similarly, this marketing checklist will help you set up a successful campaign. Every campaign should […]

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Aligning Sales & Marketing Teams Within Infusionsoft

There are very few tools available for small business that combine both sales CRM and marketing automation in one tool. Infusionsoft is a wonderful platform for allowing small businesses to do what, until recently, only large businesses with huge budgets could do. The ability to have both the sales and marketing data in one location […]

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1 A 4-Step Guide to Launching Marketing Campaigns That Actually Work

Does this article look too long to read? Check out the downloadable template at the bottom. Having worked with hundreds of businesses, I’ve seen too many marketing campaigns that are thrown together at the last minute and launched just because ‘we’re in a time-crunch’. Know the feeling? Before you launch your next shoot-from-the-hip marketing campaign, […]

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