When I set out to collect advice about growing a business from some of the most brilliant people I know, I expected the answers would be centered around marketing or sales as a growth tool – especially because many of them are really good at it. I was surprised to see that most of the experts […]
Read MoreSeveral years ago I bought a house from an older couple who hadn’t installed an automated timer for the sprinkler system. I didn’t realize it, but it was now my job to make sure the lawn got watered and didn’t die. What was previously a highlight of the house, instantly became a chore and point of […]
Read MoreDid you know that up to 25% of your email list will go cold each year? (Study according to MarketingSherpa) While I can’t say exactly how accurate this is for your business, I can say from experience that most businesses will struggle to keep all of their email subscribers 100% engaged. That simply means that overtime some […]
Read MoreIf you have a website with words on it, you’ve likely heard about the importance of SEO. After all, 91% of internet users in the U.S. use the internet to search for information. Having basic SEO best practices on your website will help users uncover your company, product, or information. But SEO is an overwhelming topic to cover, […]
Read MoreOffering discounts to your prospects and customers is great way to boost sales when used correctly. Inside in Infusionsoft, you can add promo codes to your campaigns that will help excite prospects and get them to purchase from you. The problem is that unless you know what I’m about to show you, your contacts must retype […]
Read MoreCreating great content that shows industry expertise is one of my favorite marketing strategies.For me, the main benefits of this strategy have come in three main ways:It shows Google that my website is active and that I post quality content in the industry leading to more website views. (More on this below)It shows visitors to […]
Read MoreInfusionsoft is an incredible automation tool that allows you to track and automate repetitive tasks like sending emails, updating contact information, or even….sending faxes (what?!). The problem is that most businesses today use more and more online web apps to run their businesses. While Infusionsoft is a great tool for the sales and marketing side of your […]
Read MoreProblem:Sometimes you need to collect additional information on an Infusionsoft order form (above and beyond what Infusionsoft gives you). Maybe you want to send a T-shirt to your client after their order and you need to know what size they wear, or you want your client to create their own password before checkout (this comes with […]
Read MoreI’ll be the first to admit that Infusionsoft the software has some quirks. Is it perfect? Far from it (but I’ve never found a perfect software for anything out there). So why do I and so many others stick around? The following list is what I believe makes Infusionsoft the ultimate small business marketing automation tool, regardless […]
Read MoreProblem:Sometimes you need your buyers to agree to your terms and conditions before completing their purchase. By default, Infusionsoft order forms don’t currently have an option to add this type of checkbox. So here’s the solution for you.Solution: Add a required terms and condition check box directly to the order form.In the order form builder, […]
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