Problem:Sometimes you need to collect additional information on an Keap Max Classic order form (above and beyond what Keap Max Classic gives you). Maybe you want to send a T-shirt to your client after their order and you need to know what size they wear, or you want your client to create their own password before […]
Read MoreI’ll be the first to admit that Infusionsoft the software has some quirks. Is it perfect? Far from it (but I’ve never found a perfect software for anything out there). So why do I and so many others stick around? The following list is what I believe makes Infusionsoft the ultimate small business marketing automation tool, regardless […]
Read MoreProblem:Sometimes you need your buyers to agree to your terms and conditions before completing their purchase. By default, Infusionsoft order forms don’t currently have an option to add this type of checkbox. So here’s the solution for you. Update October 2020: Keap/Infusionsoft has recently updated their product to include a limited version of this by default. […]
Read MoreProblem:Updating Infusionsoft contact records when you’re out in the field or on-the-go can be really difficult. Infusionsoft’s mobile app doesn’t always give you the functionality you need to update contact records (like custom fields) and logging into and navigating the browser version of Infusionsoft is near impossible on a mobile device. Here’s a typical example I’ll […]
Read MoreIntro to Adam Bensman: The following article is written by a contributor, Adam Bensman from Brain Hickey. Adam is a master copywriter, who knows how to grab an audience’s attention by creating fun-to-read, conversion-focused copy. He and I have worked together on several projects and he’s one smart guy worth listening to. You’re about to learn the […]
Read MoreTestimonials can turn even your most skeptical visitors into action-takers. They can help you go from zero to hero in seconds. Testimonials can boost your authority and tip the scale to convince others to subscribe, click, visit or even buy. And, how’s this for an impressive stat: “Ninety-two percent of consumers around the world say they trust earned media, […]
Read MoreWeb page trigger automation has been widely used by big businesses for a (relatively) long time. Think about the Amazon emails that serve up suggested product promotion emails based on what products you’ve been looking at or the retargeting ‘magic’ that’s been happening on Facebook over the last few years (where you see ads from […]
Read MoreMaybe I’m new to this thing the kids are doing, but it seems like emojis are all the craze these days. They’re popping up in texts, social media and now…email. Adding emoji-style icons, sometimes called glyphs, to your subject lines can increase your open rate and engagement (plus it makes you look hip). Take a […]
Read MoreIncorporating offline tactics in a marketing strategy has become a lost art. As a student of digital marketing, I often forget the power of offline marketing tools like good, old-fashioned handwritten cards. Yes, digital marketing gives you the ability use data to make better decisions and track conversions. It’s also opened the playing field for smaller businesses […]
Read MoreConsidering Infusionsoft for a marketing tool in your business or wondering where it fits in your business and overall marketing strategy? This infographic will help you see a ‘bigger picture’ (yes, pun intended on that one). Where Infusionsoft Fits Time and time again, I see businesses purchase Infusionsoft before they know what they’ll do with it or […]
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